Localizing the anatomical structures of the brain supporting language functions is one of the most exciting interdisciplinary goals of language inquiry, whose recent vigorous pursuit is bound to have far-reaching repercussions on the way we understand human language behaviour and human cognition in general. Until the advent of neuroimaging techniques, post mortem data, neuropsychological case studies, child language acquisition data and experimental tests were the only indirect evidence available. Nowadays neuroimaging allows in vivo inspection of regions of brain activity by measuring signals associated with blood flow increases in metabolically active tissues. Sophie Scott and Richard Wise, in their accessible “Functional imaging and language: A critical guide to methodology and analysis” (Speech Communication 41, 2003) unveil the secrets of using neuroimaging to study patterns of brain activity related to a language task (e.g. reading), and warn us against the risk of wrong design choices and unwarranted results. As the technique measures relative differences in blood flow (rather than absolute levels), the brain activity registered during the task is contrasted against a baseline condition. Selection of the appropriate such condition is thus of crucial importance. If the latter reveals a distinct activity pattern, these activated regions will be subtracted from the task condition and may wrongly be assumed to be irrelevant. A non-specialist willing to use this fascinating technique should be aware of the tricks of the trade to steer clear of these and other similar traps. The authors deal knowledgeably with a number of them.